Optional external reference for the option (utf-8, max 255 chars). If omitted and the provided name differs from the option’s label, Bynder automatically sets the externalReference to that name value. Passing null or an empty string does not disable this behavior; provide an explicit value to control what is stored.

Name of the option (utf-8, max 255 chars). When this value differs from the option’s label, it is also stored as the option’s externalReference unless an explicit externalReference is provided.